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Title

Consumer Insights Analyst 

Location Seventh Generation, Inc.  
Open Date 11/17/2017  
Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Non-Exempt  
About the Organization Seventh Generation is the nation's leading brand of household and personal care products that help protect human health and the environment. We believe our products are healthier solutions for the air, surfaces, fabrics, pets and people within your home-and for the community and environment outside of it.

We offer full time employees comprehensive health insurance coverage, education and training, a variety of flexible work arrangements, local health club membership, a robust wellness program supporting employees and their families and meaningful incentives to promote reducing each person's carbon footprint. These are just some of the ways we support and promote our community members. In addition, we are a dog-friendly office, located in Burlington, VT overlooking beautiful Lake Champlain.  
Description

As the Consumer Insights Analyst, you will focus on consumer research to support the development and launch of Seventh Generation products into new categories and segments. You will develop research plans, utilize both innovative and best-in-class research methodologies, and analyze and translate data from a variety of sources into insights to help build disruptive marketing plans for new product launches. The ideal candidate will have experience in CPG research methods, the ability to synthesize data to tell a compelling story, and will be an advocate for consumers.

PRIMARY JOB DUTIES

  • Manage details of research projects, including learning plans that align business questions to research objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, analyzing research and reporting on findings.
  • Develop methodologies and execute consumer insights projects with an understanding of an array of techniques across proposition development – from insights and product ideation methods to pricing, communications and in-market evaluation. This will require experience in both innovative techniques that will lead to deeper and more unique insights on proposition development, as well as best-in-class methodologies in measurement and proposition sizing.
  • Activities include, but are not limited to, ideation sessions, concept testing, product optimization studies, product positioning studies, communications exploratory, copy testing, price elasticity, pack tests, consumer segmentation, brand health & equity, brand stretch studies and various qualitative techniques, including ethnography.
  • Conduct thorough and careful analysis of data, gather critical information, and effectively prioritize tasks and projects to deliver quality solutions.
  • Communicate insights from research through reports and presentations to ensure clear understanding of information.
  • Ensure the integrity and correct interpretation of all CMI information.
  • Mine internal/external and primary/secondary sources of data and trends to create insights and to work collaboratively with the broader CMI, Marketing and other cross functional teams to turn those insights into business building plans.
 
Position Requirements
  • Bachelor’s degree
  • 3-5+ years’ Consumer & Market Insights experience in CPG
  • Experience in various research methodologies
  • Ability to synthesize existing data and new data into actionable findings and recommendations; able to tell a compelling story from data
  • Willingness to take a strong stand for the voice of the consumer—even when it may be unpopular with the team
  • Solid computer skills with emphasis on PowerPoint and Excel
  • Clear verbal and written communication skills
  • Strong attention to detail and organizational skills
  • Real passion for our mission to inspire a revolution that nurtures the health of the next seven generations.
  • Experience in Personal Care would be an asset!
 
EOE Statement Seventh Generation is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.  

This position is currently accepting applications.

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