Share Email Opening

Media Engagement Specialist 


Position Objective:

We are looking for a New York City-based Media Engagement Specialist to develop relationships with journalists and ensure effective two-way communication with the news media.

In this role, you should be an organized and cool-tempered professional who is passionate about journalism as well as animal rights. The successful candidate will be a highly-motivated, personable individual who is able to work with minimal supervision and develop relationships with journalists in order to build a network of opportunities to place PETA's campaign stories in a wide range of news outlets.

We expect you to have a creative mind and excellent communication skills. If you are also confident in your networking and relationship-building abilities, we'd like to meet you.

Your goal will be to cultivate relationships with journalists through social media, in-person meetings and through the successful placement of PETA issues and campaigns in the news media.

Primary Responsibilities and Duties:

• Build and maintain a network of journalists in fields that covers all areas of PETA's campaigns and operations, including international, national, regional, and trade press
• Manage budget for Public Relations expenses
• Promote PETA's reputation in the media and be an ambassador for the organization
• Monitor media for sympathetic journalist networking opportunities
• Develop leads for story placements, find out what specific journalists are interested in and report back to media pitchers
• Engage journalists on stories they have written, offer feedback and create opportunities to insert PETA messaging into articles
• Organize PR events (e.g. open days, luncheons, media mailings)
• Address inquiries from the media and other parties
• Prepare and submit PR reports
• Attend media conferences and other events for journalist networking opportunities (ONA, IRE etc.)
• Identify opportunities to improve PETA's standing in the media and the advancement of PETA campaign issues
• Carry out any other tasks as directed by the Media Office managers

Position Requirements

• Degree in Public Relations, Journalism, Communications or a related field
• Proven experience in a public relations role
• Demonstrated extensive working knowledge of the media industry, including print, broadcast, and online media outlets
• Thorough knowledge of animal rights issues and PETA campaigns
• Demonstrated the ability to build effective relationships and deal with a variety of people in a professional manner
• Proficient in MS Office and an extensive social media network
• Demonstrated excellent written and verbal communication skills
• Proven excellent organizational skills and attention to detail
• Proven ability to work well under pressure and meet deadlines
• Professional appearance and adherence to a healthy vegan lifestyle
• Support for PETA's philosophy and the ability to advocate PETA's positions professionally
• Commitment to the objectives of the organization

Full-Time/Part-Time Full-Time  
Division PETA  
Location PETA - New York, NY  

This position is currently not accepting applications.

To search for an open position, please go to


Other Jobs Within Same Category
Media Director in Washington, DC
Posted on: 1/15/2019
[Apply Now]

Other Jobs Within 60 Miles
-- None found --


Click here for technical assistance.