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Title

Director of Marketing & Philanthropy, Application Close: November 10, 2017 

Ministry Team Marketing & Philanthropy  
Reports To Chief Strategy Officer  
FLSA Status Exempt  
Salary Grade 10  
Full-Time/Part-Time Full-Time  
Category National and Global Ministries, Cleveland, Ohio  
Starting Salary  
Description

GOAL:

To raise the visibility of the United Church of Christ among key audiences and to position the organization as the 'go to' source in the domain of religion and justice; to assist the UCC in becoming the charity of choice for those wanting to support, volunteer, or donate to support the mission of the church.

GENERAL PURPOSE OF POSITION:

The Director of Marketing, & Philanthropy is responsible for the development of all marketing and fundraising strategies to grow the base of philanthropic support and increase public awareness of the United Church of Christ. The Director of Marketing & Philanthropy will provide oversight for executing the organization's strategic fundraising agenda to achieve and exceed its revenue goals through the solicitation of individual, organizational, and foundational support and grants, all while building capacity to effectively further the mission of the organization . The Director builds and manages brand identity and all aspects of marketing communication to raise awareness of the organization, its ministries, and services, and leads the effort to curate the story that is the United Church of Christ in order to engage the community and the world.

The Director is responsible for planning, developing and executing all marketing strategies, communications, and public relations activities, both external and internal. Directs the efforts of the Marketing & Philanthropy team and coordinates at strategic and tactical levels with other departments and ministries of the denomination. Ties all activity back to organizational goals and is responsible for tracking, measuring and reporting milestones. Key point of contact for all major internal and external relationships regarding messaging and branding. Oversees the process of content curation relative to gathering, organizing, and disseminating the story of the UCC. Chief translator, navigator, and messaging coach for the national office.

The Director guides the creation and implementation of a comprehensive philanthropy program that leverages the marketing platform to inspire participation, generosity and enthusiasm throughout the United Church of Christ in every setting. Leads the national setting in establishing a new culture of philanthropy and engage every expression of the denomination in reconsidering the gifts of God, and how we activate and steward them.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

  • Curates the story and brand of the UCC by developing, implementing, and evaluating an integrated annual marketing plan to include brand management, media relations, communications, and public/partnership outreach that engages social media, print and digital content, and resources that effectively promote the denomination, engage donors, and educate internal and external partners about the mission, vision, and strategies of the wider church.

  • Establishing a systems approach, creates a fund development plan that includes short and long term strategies to accomplish philanthropic goals, providing strategic direction to Marketing & Development staff relative to fundraising appeals and events and engaging National Staff as appropriate.

  • Leads denomination-wide philanthropic initiatives, establishing specific goals for each; invites and receives gifts in support of the mission of the UCC and collaborates with leadership to nurture philanthropy in other settings.

  • Collaborates with other expressions of the church in developing and presenting the case for giving, and develops and makes available stewardship programs that promote the financial well-being of all settings of the church.
  • Creates a brand/marketing/public relations strategy that will allow UCC executive and board leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including media, public officials and key influencers.

  • Supports and coordinates the curation of the UCC identity by building a team of story-tellers and social media producers external to the National Setting, using these resources to help create a wider array of materials that circulate to establish the brand identity of the United Church of Christ; guide strategy for press outreach.

  • Cultivates and manages working relationships with key press and media resources, with a plan for helping the denomination reach larger audiences in print, television, and social media outlets across the country.

  • Ensures that brand identity, messaging, marketing and communication strategy are infused in all denominational efforts (programming, philanthropy, ministry support), assisting staff to design and execute effective communication strategies for denominational and project-specific work.

  • Identifies trends, monitors current events and influencers to anticipate opportunities to engage in and/or lead the national conversation on matters of church and community, leveraging UCC alliances where appropriate.

  • Supervises the UCC digital content catalogue, directing online strategy and digital content for web and social media, managing and growing social media presence

  • Serves as Publisher of United Church News and Pilgrim Press

  • Manages the execution and delivery of all campaign deliverables, working with appropriate staff to ensure timely delivery.

  • Identifies critical marketing resources that can be utilized by the covenant partners of the United Church of Christ; catalogue and warehouse those resources on a user friendly, accessible, and interactive web page housed at ucc.org.
 
Position Requirements

MINIMUM QUALIFICATIONS: The requirements listed below are representative of the knowledge, skills and/or abilities required to perform successfully in this position.

  • Bachelor’s degree or equivalent combination of education and experience in a related field (such as communications, marketing, or philanthropic studies) required, graduate degree highly preferred; Certificate of Fund Raising Executive ideal.

  • Demonstrated competence in philanthropy including planned giving, capital or other campaigns, special gift solicitation, grant writing, development and maintenance of ongoing relationships with foundations, preferably in the context of faith communities.

  • Minimum of 5 years’ experience in marketing, communications, development, public relations, or any combination of these, with demonstrated success, preferably in the not-for- profit sector.

  • Working knowledge of the Raiser’s Edge.

  • Demonstrated management skills, including financial management, personnel management and general business administration.

  • A clear and enthusiastic communicator, a strong and creative writer, and a great team builder across departments.

  • Strong media knowledge and marketing savvy with demonstrated experience writing press releases and creating presentations.

  • Experience overseeing the design and production of print materials and publications.

  • Proficient in technology and current trends, including social media.

  • Thorough knowledge and understanding of the United Church of Christ, its history, diverse theology, traditions, heritage, and polity, especially its commitment to prophetic ministry in the church and society.

  • Desire and sensitivity to work in diverse racial, ethnic, cultural and religious settings with commitment to diversity in the workplace as well as an understanding of mission.

  • Ability and willingness to travel as necessary.

This job description is not intended to be a complete list of all duties and responsibilities required for the position and is subject to review and change at any time in accordance with the needs of the ministry. Since no job description can detail all duties and responsibilities that may be required from time to time in the performance of a position, duties and responsibilities that may be inherent in a position shall also be considered part of the position holder’s responsibility.

It is expected that the person who holds this position will conduct themselves in a manner consistent with the policies of the UCC and in a manner that will reflect positively on the organization. All staff are encouraged to nurture safety within the work performed on behalf of the UCC by being attentive to self-care, education, maintaining appropriate boundaries, and the importance of referring those in need to supportive and helpful resources.

The United Church of Christ National and Global Ministries is a Multicultural, Multiracial, Open and Affirming, Accessible to All, Equal Opportunity Employer.

 
Comprehensive Benefits Package Employer paid health, dental, life, and pension benefits  
Application Deadline November 10, 2017  
About the Organization The United Church of Christ

Our faith is 2000 years. Our thinking is not.

We believe in God's Continuing Testament.
We believe in Extravagant Welcome
We believe the church's mission is to Change Lives

 

This position is currently accepting applications.

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