Share Email Opening Title Product Marketing Manager  EOE Statement Ascentis is proud to be an Equal Opportunity Employer.   Description The product marketing manager demonstrates deep understanding of markets and buyers in order to devise and lead a product’s go-to-market strategy. The PMM must have an expert understanding of the product’s buying audiences and needs and often acts as a subject matter expert (SME) who transfers knowledge about markets, buyers and product across marketing and sales functions. Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Key Position Responsibilities: Conduct market and customer research to understand buyer audience and develop buyer personas and buyer journey map. Perform market segmentation and targeting exercises to identify the segments most likely to buy. Develop product positioning, value propositions and message map. Write and socialize the following assets: go-to-market plan, product launch plan, and solution playbook. Manage launch planning and execution of commercial releases. Create sales enablement materials that may include case studies, product sheets and collateral, training and Microsoft PowerPoint presentations Collaborate with marketing peers to create and deliver content and to customers and prospects via media such as corporate web site, electronic brochures, promotional letters, emails, regional workshops, webinars, blogs and press Conduct and analyze win loss and deliver the results to Product Management and Sales Serve as market-facing-SME/though leader for the product and interface with analysts. Develop customer references, testimonials and case studies. Monitor and report on market reception of products   Position Requirements Bachelor’s Degree 3-5 years of working experience in product marketing, preferably in enterprise software Previous experience in sales preferable Related market/industry experience preferable Ability to conduct market, competitor and customer research to gather insights and assess market opportunities ? Ability to create clear value propositions and messaging strategies Ability to develop strategies for creating pipeline for new offerings as well as create up sell and cross-sell paths. Ability to conduct win loss interviews and evaluate pipeline data to detect deficiencies and opportunities in sales and marketing approach. Strong writing, verbal communication, presentation development and delivery skills Entrepreneurial thinker Solid decision making skills in the face of imperfect data Project management experience with proven ability to drive projects to completion on time and within budget Moderate travel required to Ascentis locations, clients, and industry events Essential Job Functions: Interact effectively with teammates, colleagues and customers Comprehend and communicate complex concepts Concentrate, analyze and resolve complex problems Utilize technology (e.g. phone systems, computer hardware and software applications) to fulfill work requirements   Location Minneapolis   About the Organization The Ascentis mission is to create innovative products that are easy to use for the often under-served mid-market that cover the full Human Capital Management (HCM) suite. This full suite approach combined with an amazing team equals success! We at Ascentis firmly believe that a product is only as good as the people behind it. Whether it's platform development, technology maintenance, client support, product management, sales or operations, all of our employees see the direct impact of their work. As a leader and one of the fastest growing 'Software as a Service' (SaaS) companies in the Human Capital Management space, Ascentis focuses on hiring talented and motivated people from diverse backgrounds. If you want to channel your ambition and drive for success, you belong with Ascentis! Ascentis has grown tremendously over the last 3 years. Recently, we announced a majority recapitalization by global growth equity investor Summit Partners. Summit invests across growth sectors of the global economy and has invested in more than 440 companies in technology, healthcare, life sciences and other growth industries. These companies have completed more than 140 public equity offerings. So, needless to say, we are all extremely excited with where we are headed!   This position is currently not accepting applications. To search for an open position, please go to http://Ascentis.appone.com WE ALSO RECOMMEND Other Jobs Within Same Category -- None found -- Other Jobs Within 60 Miles -- None found -- Follow us See who works here:

 

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