Share Email Opening Title Digital Lead Sourcing Manager - Middletown, RI  About the Organization Since 1983, Embrace Home Loans, Inc. (formerly Advanced Financial Services) has been a direct-to-consumer originator of residential mortgage loans. Headquartered in Middletown, Rhode Island and employing over 800 people, Embrace currently originates business across 46 states. Embrace Awards & Recognitions Best Small & Medium Companies to Work for In America (GPTWI) 2012, 2011, 2009, 2008, 2007, 2005, 2004 INC 5000 Fastest Growing Private Companies in America (Inc. Magazine): 2013, 2012, 2011, 2010, 2007 Best Places to Work in Rhode Island (PBN): 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007, 2006 Business Excellence Award for Community Involvement (PBN): 2006   Description Position Summary: This is an exciting new role for Embrace Home Loans, as we are expanding our digital lead sourcing. This individual should be an energetic go getter with a strong balance of marketing and analytic abilities to optimize our lead sourcing program. You must be a strong communicator who can communicate your vision to partners across Digital Marketing, Data and Analytics, Compliance, Sales and Technology. You must be collaborative, a data driven leader (numbers are your best friend and decisions are driven by robust testing), thrive in cross functional teams and embody the spirit of agile. Responsibilities: Drive lead sourcing programs, optimizing spend across proven and new sources with new sources for all segments and products Work with Director, Segment Champions and Channel leaders on strategic planning, budgeting and ongoing review of spend and results Partner with CDAO and analytics team on reporting and ongoing analytics Work with Technology, Sales, Compliance and Data Analytics partners to improve our ability to track, manage and close leads from all sources Responsible for sourcing, vetting, contracts, compliance, scripting, processes/data flow and onboarding of new third party leads and lead sources Devise ongoing nurture strategies for leads not closed, withdrawals, declines, etc Ongoing communications with Sales, Compliance and partners   Position Requirements College Degree or equivalent experience 8 plus years involved in digital marketing and lead optimization Proven budgeting and optimization abilities Data driven market focused on results and able to optimize spend across multiple segments, sources and channels Digital Analytics and tagging experience, Google Analytics, Adobe Analytics, Tag managers, etc. Self-motivated individual who can create strategy and roadmap to execute it Qualifications Desired: Experience with Ad servers, DoubleClick, Google Adwords, Facebook and lead management systems a plus. Experience optimizing landing page strategies, leveraging testing and state of the art testing tools like Adobe Target, Google A/B testing, Optimizely, etc. Experience optimizing media spend across paid, social, retargeting and display. Must have demonstrated experience planning digital campaigns and managing media vendors and agencies. Experience with lead vendors – negotiating and driving contract discussions Experience in Microsoft Office products: Outlook, Word, Excel, and PowerPoint Self-starter with exceptional organizational, verbal and written skills Comfortable getting your hands dirty while providing strong leadership Experience developing and managing a team desired Ability to multi-task and remain organized in fast paced environment Health Benefits: Medical, Dental and Vision Coverage Company-paid Life & Long-term Disability Insurance Voluntary Life & Short-term Disability Insurance 401(k) Automatic Enrollment, first of the quarter, following your six month anniversary Flexible Spending Accounts Employee Assistance Plan *Medical, Dental, and Life benefits commence on the first of the month following the date of hire. Embrace Home Loans, Inc. is an Equal Opportunity Employer   Full-Time/Part-Time Full-Time   Created By Connie Rybacki   Exempt/Non-Exempt Exempt   Location Middletown, RI   This position is currently not accepting applications. To search for an open position, please go to http://EmbraceHomeLoans.appone.com

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