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Digital Lead Sourcing Manager - Middletown, RI 

About the Organization Since 1983, Embrace Home Loans, Inc. (formerly Advanced Financial Services) has been a direct-to-consumer originator of residential mortgage loans. Headquartered in Middletown, Rhode Island and employing over 800 people, Embrace currently originates business across 46 states.

Embrace Awards & Recognitions
Best Small & Medium Companies to Work for In America (GPTWI) 2012, 2011, 2009, 2008, 2007, 2005, 2004
INC 5000 Fastest Growing Private Companies in America (Inc. Magazine): 2013, 2012, 2011, 2010, 2007
Best Places to Work in Rhode Island (PBN): 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007, 2006
Business Excellence Award for Community Involvement (PBN): 2006


Position Summary:

This is an exciting new role for Embrace Home Loans, as we are expanding our digital lead sourcing. This individual should be an energetic go getter with a strong balance of marketing and analytic abilities to optimize our lead sourcing program. You must be a strong communicator who can communicate your vision to partners across Digital Marketing, Data and Analytics, Compliance, Sales and Technology. You must be collaborative, a data driven leader (numbers are your best friend and decisions are driven by robust testing), thrive in cross functional teams and embody the spirit of agile.


  • Drive lead sourcing programs, optimizing spend across proven and new sources with new sources for all segments and products
  • Work with Director, Segment Champions and Channel leaders on strategic planning, budgeting and ongoing review of spend and results
  • Partner with CDAO and analytics team on reporting and ongoing analytics
  • Work with Technology, Sales, Compliance and Data Analytics partners to improve our ability to track, manage and close leads from all sources
  • Responsible for sourcing, vetting, contracts, compliance, scripting, processes/data flow and onboarding of new third party leads and lead sources
  • Devise ongoing nurture strategies for leads not closed, withdrawals, declines, etc
  • Ongoing communications with Sales, Compliance and partners

Position Requirements
  • College Degree or equivalent experience
  • 8 plus years involved in digital marketing and lead optimization
  • Proven budgeting and optimization abilities
  • Data driven market focused on results and able to optimize spend across multiple segments, sources and channels
  • Digital Analytics and tagging experience, Google Analytics, Adobe Analytics, Tag managers, etc.
  • Self-motivated individual who can create strategy and roadmap to execute it

Qualifications Desired:

  • Experience with Ad servers, DoubleClick, Google Adwords, Facebook and lead management systems a plus. Experience optimizing landing page strategies, leveraging testing and state of the art testing tools like Adobe Target, Google A/B testing, Optimizely, etc.
  • Experience optimizing media spend across paid, social, retargeting and display. Must have demonstrated experience planning digital campaigns and managing media vendors and agencies.
  • Experience with lead vendors – negotiating and driving contract discussions
  • Experience in Microsoft Office products: Outlook, Word, Excel, and PowerPoint
  • Self-starter with exceptional organizational, verbal and written skills
  • Comfortable getting your hands dirty while providing strong leadership
  • Experience developing and managing a team desired
  • Ability to multi-task and remain organized in fast paced environment

Health Benefits:

  • Medical, Dental and Vision Coverage
  • Company-paid Life & Long-term Disability Insurance
  • Voluntary Life & Short-term Disability Insurance
  • 401(k) Automatic Enrollment, first of the quarter, following your six month anniversary
  • Flexible Spending Accounts
  • Employee Assistance Plan

*Medical, Dental, and Life benefits commence on the first of the month following the date of hire.

Embrace Home Loans, Inc. is an Equal Opportunity Employer

Full-Time/Part-Time Full-Time  
Created By Connie Rybacki  
Exempt/Non-Exempt Exempt  
Location Middletown, RI  

This position is currently not accepting applications.

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