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Welding Education Channel Manager 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
Req Number SAL-17-00030  
Position Welding Education Channel Manager  
Division Miller Electric Mfg. Co., an ITW Company  
Location Minneapolis, MN  
Dept 177 

Assigned Shift First Shift 

Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Exempt  


The Welding Education Channel Manager is responsible for driving sales and profitability across the ITW Welding segment portfolio of brands and products through engagement with key traditional education facilities. The Welding Education Channel Manager will partner with the ITW Welding divisions and the regional sales teams to drive growth in existing top welding education accounts, new facility expansions and identifiable strategic accounts.

Aid in the development of a profitable Education business that positions ITW to be the preferred welder training affiliate for employers and educators that inspires the welder to be a lifelong advocate for Miller® equipment and ITW Welding products

As a leader within the education team, this role will work closely with the Welding Workforce Channel Manager and be expected to embrace and exhibit ITW leader competencies as they develop sales strategies for assigned and new accounts. This position requires strong leadership skills and expertise in the practice of the ITW business model while making strategic choices to deliver results.

Location: The initial focus will be on the Great Lakes region with future emphasis on the North East and South Central regions.


Strategic Account Management:

o Execute the use of a defined key account management process that drives preference for ITW solutions and ensures local execution by regional selling teams and channel partners.

o Coordinate the development and execution of targeted school growth strategies in conjunction with the sales team.

o Work with ITW Welding resources and appropriate channel partners to develop strategies that align value propositions with customer needs and opportunities.

o Assess, identify and document competitive threats.

Regional Education Association Growth:

o Demonstrate growth in sales revenue, addressable spend and end user engagement through consistent application of the key account management process, metrics & tools including implementing key national education association initiatives.

o Identify, evaluate, and prioritize ITW welding opportunities through an understanding of the key decision makers and funding model.

o Develop professional credibility and position ITW as a strategic partner with senior-level decision makers and influencers (state administration, welding program director/lead instructor) aimed at growing ITW share across all categories within his/her portfolio of end-user top education accounts.

o Direct and help perform voice-of-the-customer research to define and assess segment opportunities, including prioritizing product needs for education training purposes.

Divisional Alignment:

o Ensure there is divisional visibility and alignment for targeted education accounts based on the market and addressable potential.

o Coordinate with and leverage internal, divisional resources as necessary to drive high levels of end user engagement and exposure to our portfolio of solutions.

o Liaison with R&D, product managers and the education team on key needs for incremental product innovation opportunities

Position Requirements


• Bachelor’s degree or equivalent required.

• Minimum of 3-5 years of experience as an account or channel manager preferably for hard-goods, software and/or training devices into education facilities particularly at the secondary & post-secondary level.

• Demonstrated ability to analyze account specific needs to develop and implement a strategic plan and to grow business.

• Thorough understanding of the business dynamics of education market and industry and able to speak to the latest welding and training needs

• Strategic selling skills with a command of value-added sales techniques

• Comfortable with ambiguity and ability to thrive within a matrix organizational structure

• Ability to develop and manage relationships with key decision makers and influencers

along with management of external partners, understanding how to develop and maintain key relationships

• Background and experience preferred in an instructor-led training business.

• Proven aptitude for developing relationships with key decision makers with Department of Education setting or post-secondary administration level.

• Proven track record of development and implementation of programs, products and welding standards into a traditional education market.

• A proven track record of exceptional organizational, planning and negotiating skills in addition to exceptional verbal and written communication

• Must be highly motivated and results oriented with the ability to work independently and in a team environment with ability to easily adapt to change, and consistently meet deadlines. Ability to make independent decisions and regularly suggest ways to improve services and processes.

• Strong PC skills/aptitude. Intermediate Proficiency in MS Office programs (Word, Excel, and PowerPoint) and exposure to Customer Relationship Management (CRM) systems (

• Overnight travel up to 50%

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job


This position is currently not accepting applications.

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