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Title

Marketing Manager 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
 
Open Date 6/26/2017  
Category Marketing  
Location Chicago, IL  
Req Number MAR-17-00006  
Full-Time/Part-Time Full-Time  
About the Organization Barcodes, Inc. is North America's leading provider of barcode, mobile computing, point-of-sale and RFID products and solutions. Launched in 1994, Barcodes, Inc. has earned its reputation as a top value-added reseller and integrator in the auto ID and data collection industry. We provide, integrate and support enterprise asset intelligence and mobility solutions. These solutions enable organizations to capture and manage data about their assets, people and transactions to improve productivity, provide an enhanced customer experience and achieve better results. We market to potential and existing customers via the industry's leading website, barcodesinc.com.

Our office environment is casual, professional and friendly, fostering an open sharing of ideas and best practices while rewarding strong performance. We offer a full benefits package, PTO, a Pre-Tax Transit Account, Gym Reimbursement and much more. We are looking for highly motivated individuals to join our fast-paced, dynamic and rapidly growing company!  
Description

Due to tremendous growth, we are looking to add a Marketing Manager responsible for delivering our marketing goals through effectively managing marketing, branding and creative for all channels, PR, events, social and all content.

Responsibilities

  • Partners closely with Executive Leadership and sales organization to strategize initiatives to attain all financial metrics and profitability goals.
  • Develop and execute brand strategies for the company's several channels to market, to include positioning and messaging that aligns with our product and go-to-market strategies.
  • Balances branding and ROI-generating activities. Implements opportunities that will profitably grow the business /generate incremental revenue while enhancing brand positioning.
  • Grow a quality client base through the development and implementation of acquisition, retention and loyalty programs.
  • Leverage digital capabilities to contribute to building brand awareness, equity, and preference for our products and solutions.
  • Partner with eCommerce to leverage the entire spectrum of digital tools and programs (Lead Buy, PPC, SEO, Display, E-Mail Marketing, SMS, Retargeting, Social) to identify and engage prospective customers, driving them into key business channels and creating an online (desktop, tablet and mobile) customer experience, driving lead conversion.
  • Implement customer contact and interaction strategies to drive demand for our products through digital, social, and traditional marketing.
  • Ensures a consistent client experience across all marketing touchpoints.
  • Establish relationships and partnerships with a variety of external experts, strategic business partners and service providers. Develop and maintain these key Agency relationships.
  • Support the sales and product teams with marketing materials.
  • Partner with our manufacturer teams to leverage their capabilities, resources and collateral.
  • Market our capabilities and successes to our internal teams and partners.
  • Operates with a test and learn entrepreneurial mindset.
  • Organizational leadership – foster growth from internal employees, process development, and lead from a position of knowledge, expertise and influence.
 
Position Requirements

Qualifications

  • 7+ years of marketing, brand or business development management experience
  • 2+ years of e-commerce and digital marketing experience
  • Familiarity with SEO and SEM, Google PLA and PPC analytics
  • An ability to drive ideas to completion in a leadership role
  • Strong analytical and interpersonal skills are essential
  • A college degree is required; relevant advanced education a plus

Our office environment is casual, professional and friendly, fostering an open sharing of ideas and rewarding strong performance. At the same time, we are fast-paced and looking for highly motivated team members. Barcodes offers a full benefits package. Please visit our website at www.barcodesinc.com for more information.

 

This position is currently accepting applications.

Apply Now



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