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Title

Marketing Manager 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
 
Open Date 11/13/2017  
Category Marketing  
Location Chicago, IL  
Req Number MAR-17-00006  
Full-Time/Part-Time Full-Time  
About the Organization Barcodes, Inc. is North America's leading provider of barcode, mobile computing, point-of-sale and RFID products and solutions. Launched in 1994, Barcodes, Inc. has earned its reputation as a top value-added reseller and integrator in the auto ID and data collection industry. We provide, integrate and support enterprise asset intelligence and mobility solutions. These solutions enable organizations to capture and manage data about their assets, people and transactions to improve productivity, provide an enhanced customer experience and achieve better results. We market to potential and existing customers via the industry's leading website, barcodesinc.com.

Our office environment is casual, professional and friendly, fostering an open sharing of ideas and best practices while rewarding strong performance. We offer a full benefits package, PTO, a Pre-Tax Transit Account, Gym Reimbursement and much more. We are looking for highly motivated individuals to join our fast-paced, dynamic and rapidly growing company!  
Description

Due to tremendous growth, we are looking to add a Marketing Manager responsible for delivering our marketing goals through effectively managing marketing, branding and creative for all channels, PR, events, sales engagement and all content.

Responsibilities

Branding:

  • Update the company’s brand plan and messaging, including brand positioning statement, brand attributes, brand promise, and key messages by audience.
  • Activate the brand by creating content for web pages, advertisements, print and digital materials, email, and video.
  • Work with OEM partners to develop co-branded initiatives in potentially all areas of activation.

Sales Engagement:

  • Deliver sales enablement and engagement strategies including customer focused webinars, up-to-date product and service line cards, and customer success case-studies.
  • Grow a quality client base through the development and implementation of acquisition, retention and loyalty programs.
  • Partner with sales to develop and deliver supporting materials for targeted campaigns, including sales leave behinds, corporate overviews, and customer presentations.

Email Marketing:

  • Develop and execute overarching customer contact strategy focusing on the use of email marketing.
  • Develop email plan for transactional business, new customer onboarding, converting potential customers (e.g., abandon cart emails), promotional campaigns for increased cart size, order frequency, and customer retention, and educational content for increased customer engagement.
  • Ensure proper personalization of email messages and standardization of template and brand messaging.
  • Automate email program leveraging Bronto marketing program and NetSuite CRM/ERP.

Online Content:

  • Create and feature solutions, services, and product content relevant to our target audience.
  • Develop and manage editorial calendar and workflows to ensure appropriate content is delivered in a timely manner.
  • Integrate content programs with brand campaigns.

Direct Marketing:

  • Devise direct marketing campaigns in line with the overall marketing strategy.
  • Execute targeted campaigns to specific audiences based on lead scoring.
  • Establish criteria to qualify leads and maintain lead database, ensuring all leads are qualified.
  • Measure success of direct marketing campaigns based on key performance indicators and overall return on investment.
 
Position Requirements

Qualifications

  • 4+ years of marketing, brand or business development management experience
  • 2+ years of e-commerce and digital marketing experience
  • Familiarity with SEO and SEM
  • An ability to drive ideas to completion in a leadership role
  • Strong analytical and interpersonal skills are essential
  • A college degree is required; relevant advanced education a plus

Our office environment is casual, professional and friendly, fostering an open sharing of ideas and rewarding strong performance. At the same time, we are fast-paced and looking for highly motivated team members. Barcodes offers a full benefits package. Please visit our website at www.barcodesinc.com for more information.

 

This position is currently accepting applications.

Apply Now



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