Email Opening Title Sr Marketing Automation Specialist  EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.   Description Makes strategic recommendations governing the Paychex marketing automation system. Works closely with corporate marketing, Salesforce COE, sales operations, and sales to architect the marketing automation framework, including lead scoring, lead nurturing, and email marketing. Serves as strategic administrator of the marketing automation system. Administers the marketing automation system, including strategic program design, data integrity standards, and systems optimization. Partners with corporate marketing and sales stakeholders to understand the buyer's journey, ensuring long-term availability of data from lead to prospect to client. Works across business units to coordinate the general pace of marketing communications, making strategic recommendations to ensure clients and prospects are appropriately contacted based on frequency, messaging, and overall experience. Creates programs and processes that self-audit; makes recommendations to improve those processes at regular intervals. Serves as email marketing expert across divisions, providing strategic support and guidance, as needed, with regard to best practices, reputation management, and technical specifications regarding email and email compliance. Sets data hygiene standards for importing, exporting, updating, and cleansing data; monitors data hygiene in and out of the marketing automation platform. Provides documentation and training to support marketing automation specialists. Maintains annual roadmap for marketing automation platform based on strategic marketing goals and business objectives.   Position Requirements Bachelor's Degree. 5 years of experience in Relevant marketing data analysis experience, including Marketo/Eloqua or other relevant Marketing Automation Tool experience. . 3 years of experience in Salesforce.com experience. 3 years of experience in Data management in and out of modern CRM or marketing automation platforms. Proficient in English written and verbal communication skills. Ability to simultaneously handle multiple priorities. Proactively approaches responsibilities. Marketo Certified Expert. (Preferred)   Category Corporate Marketing   Location NY, Rochester, Rochester Panorama Office   Full-Time/Part-Time Full-Time   Req Number COR-17-00062   Open Date 6/7/2017   Hiring Manager(s) Joseph Schaeffer   This position is currently not accepting applications. To search for an open position, please go to http://AdvancePartners.appone.com

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