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SEO Specialist - Middletown, RI 

About the Organization Since 1983, Embrace Home Loans, Inc. (formerly Advanced Financial Services) has been a direct-to-consumer originator of residential mortgage loans. Headquartered in Middletown, Rhode Island and employing over 800 people, Embrace currently originates business across 46 states.

Embrace Awards & Recognitions
Best Small & Medium Companies to Work for In America (GPTWI) 2012, 2011, 2009, 2008, 2007, 2005, 2004
INC 5000 Fastest Growing Private Companies in America (Inc. Magazine): 2013, 2012, 2011, 2010, 2007
Best Places to Work in Rhode Island (PBN): 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007, 2006
Business Excellence Award for Community Involvement (PBN): 2006



The SEO Specialist will work with the segment champions to drive traffic to our site using the most up-to-date SEO tactics. Embrace Home Loans is looking for a talented person with excellent writing and marketing skills who understand the intricacies of search.

This position requires a highly organized person who is able to show initiative and work without constant supervision. This position is part of a team dedicated to providing the highest quality internet marketing for our clients. You will propel the activities that help drive customer engagement, acquisition, and recruitment.


  • Identify and expand market opportunities to maximize traffic growth through a robust keyword universe
  • Recommend copy changes, updates to meta-tags, header tags and content to drive improvements in SEO rankings
  • Monitor key reporting dashboards and performance to identify new trends or flag potential issues
  • Review and document the impact of significant site changes, algorithm updates, events and other key drivers of traffic and web visitor behavior
  • Analyze competitor techniques, both onsite and offsite
  • Help develop and set performance indicators for SEO to support overall marketing and business objectives.
  • Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
  • Assist with developing a plan for website updates and enhancements to maximize SEO for all sites.
  • Update or create online listings for client to improve search engine results and to ensure accuracy.
  • Assist in monitoring websites to assist with reputation management.

Position Requirements
  • Minimum of two to four years’ experience in SEO
  • Advanced user of Excel
  • Experience with state of the art SEO platforms like Conductor and Brightedge
  • Experience with a web analytics platform (e.g. Google Analytics, Adobe Analytics) and WordPress
  • Excellent written and verbal communication skills
  • Superior organizational and analytical skills, detail-oriented, and process oriented
  • Understanding of HTML
  • Comfortable presenting data and providing recommendations with confidence to senior level stakeholders, even when there is ambiguity involved
  • Technical SEO background preferred and coding skills a strong plus
  • Intellectual curiosity combined with a knack for recognizing correlations, trends, and statistical irregularities
  • Interest in sharing and learning

Health Benefits:

  • Medical, Dental and Vision Coverage

  • Company-paid Life & Long-term Disability Insurance

  • Voluntary Life & Short-term Disability Insurance

  • 401(k) Automatic Enrollment, first of the quarter, following your six month anniversary

  • Flexible Spending Accounts

  • Employee Assistance Plan

    *Medical, Dental, and Life benefits commence on the first of the month following the date of hire.

    Embrace Home Loans, Inc. is an Equal Opportunity Employer

Full-Time/Part-Time Full-Time  
Created By Connie Rybacki  
Exempt/Non-Exempt Exempt  
Location Middletown, RI  

This position is currently not accepting applications.

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