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Title

Associate Search Analyst 

Location Seventh Generation, Inc.  
Open Date 4/17/2017  
Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Non-Exempt  
About the Organization Seventh Generation is the nation's leading brand of household and personal care products that help protect human health and the environment. We believe our products are healthier solutions for the air, surfaces, fabrics, pets and people within your home-and for the community and environment outside of it.

We offer full time employees comprehensive health insurance coverage, education and training, a variety of flexible work arrangements, local health club membership, a robust wellness program supporting employees and their families and meaningful incentives to promote reducing each person's carbon footprint. These are just some of the ways we support and promote our community members. In addition, we are a dog-friendly office, located in Burlington, VT overlooking beautiful Lake Champlain.  
Description

OVERVIEW

Seventh Generation is looking for a Search Analyst to join our team of scrappy digiteers. The principle role of our new Search Analyst is to ensure that our total search ecosystem – both paid and organic – is continually optimized for business success. In addition, the person in this role will help build out a digital analytics practice, providing analysis and insights based on metrics from a variety of digital touchpoints. This role requires both hands-on work with the relevant tools and vendor management.

PRIMARY RESPONSIBILITIES

Paid Search

  • Manage search agency relationship, including:
    • Campaign planning, implementation, adhering to budget, monitoring and optimization of paid search campaigns, tracking to longer-term ROI metrics.
    • Aligning keyword coverage to product & brand communications strategy.
    • Identify and act on opportunities.
    • Drive planning & execution of A/B tests, landing page optimization.
  • Partner with Creative and Brand teams to enhance keyword coverage, ad copy performance, and conversion rates.
  • Report & analyze on key performance indicators, testing and optimizing on a continual basis.
  • Analyze industry trends, and competitive landscape to exploit expansion & optimization opportunities.
  • Analyze user behavior on landing pages and conversion funnels using web analytic tools.

Organic Search (SEO)

  • Research and recommend SEO opportunities, maintain top-notch SEO best-practices on our web sites.
  • Provide ad-hoc keyword research supporting product launches and content strategy, recommend and implement on-page enhancements,
  • Stay current with new advances in search engine marketing, competitive landscape, and keyword research.
  • Maintain SEO tags on the Seventh Generation web sites, adhering to best practices.
  • Monitor and report on our organic search presence, progress, competitive field.
  • Perform regular audits, in collaboration with search agency partners.

Analytics

  • Develop a regular and meaningful digital analytics and insights reporting practice, in collaboration with other members of Integrated Communications.
  • Coordinate, contribute to, and distribute monthly/quarterly reporting for digital touchpoints.
  • Manage Google Analytics, search console, and webmaster tools, ensuring appropriate metrics reporting.
  • Collaborate with the other marketing channels to exchange data observations & learning.
 
Position Requirements

KNOWLEDGE & SKILL REQUIREMENTS

  • Bachelor’s degree and at least 2 years proven experience in search marketing
  • Strong quantitative, analytical and problem solving skills.
  • Effective writing and editing skills.
  • Internet marketing concepts, practices, standards, and regulations.
  • Experience with some or all of: Google Adwords, Google Analytics, Google Tag Manager, SEMRush, Moz, and/or similar tools.
  • Basic knowledge of HTML, CSS
  • Experience with CMS
  • Ability to attend to details, manage multiple tasks and priorities, and report out on project details in a fast-paced, fast-changing environment
  • Excellent communication & collaboration skills.
  • Self-motivated and able to work independently as well as in a team environment
  • Desire to work in an entrepreneurial environment and for a socially responsible business
 
EOE Statement Seventh Generation is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.  


This position is currently not accepting applications.

To search for an open position, please go to http://SeventhGeneration.appone.com



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