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Media Relations Officer 


Position Objective:

To maximize media coverage for PETA's corporate, undercover, and campaign efforts

Primary Responsibilities and Duties:

• Work and consult with the supervisor on a daily basis to formulate effective media outreach strategy
• Study and maintain a working knowledge of all areas of media, including print, television, radio, and online
• Develop contacts and professional relationships with reporters, editors, producers, and others in the media industry
• Develop effective pitches from PETA's serious and complex investigative, corporate, and campaign work
• Meet with reporters, editors, and producers to explain and pitch cases
• Keep informed about PETA's work and media coverage
• Work with senior PETA staff to create plans for the media release of materials detailing PETA efforts
• Work with the Communications and Marketing departments to coordinate effective media launches
• Perform any other duties assigned by the supervisor


Position Requirements

• Degree in a related field or equivalent experience
• Minimum of five years of media relations experience
• Demonstrated extensive working knowledge of the media industry, including print, broadcast, and online media outlets
• Thorough knowledge of animal rights issues and PETA campaigns
• Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner
• Proven exceptional written and verbal communication skills
• Proven excellent organizational skills and attention to detail
• Proven ability to work well under pressure and meet deadlines
• Professional appearance and adherence to a healthy vegan lifestyle
• Support for PETA's philosophy and the ability to advocate PETA's positions professionally
• Commitment to the objectives of the organization

Full-Time/Part-Time Full-Time  
Division PETA  
Location Multiple Locations  

This position is currently not accepting applications.

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