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Title

Brand Manager 

Location Seventh Generation, Inc.  
Open Date 3/7/2017  
Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Exempt  
About the Organization Seventh Generation is the nation's leading brand of household and personal care products that help protect human health and the environment. We believe our products are healthier solutions for the air, surfaces, fabrics, pets and people within your home-and for the community and environment outside of it.

We offer full time employees comprehensive health insurance coverage, education and training, a variety of flexible work arrangements, local health club membership, a robust wellness program supporting employees and their families and meaningful incentives to promote reducing each person's carbon footprint. These are just some of the ways we support and promote our community members. In addition, we are a dog-friendly office, located in Burlington, VT overlooking beautiful Lake Champlain.  
Description

OVERVIEW

The mission of Seventh Generation is to inspire a consumer revolution that nurtures the health of the next Seventh Generations. By establishing a talent powerhouse that brings our principles, practices and partnerships to life we will build the most trusted brand in the industry.

The Brand Manager will be working with internal and external partners, while leading the development of communications, media and content for the Seventh Generation brand. You will drive brand awareness, affinity and business performance, in a way that delivers on Seventh Generation’s brand strategy and corporate mission in an impactful way.

RESPONSIBILITIES:

  • Participate in the development, management and implementation of marketing strategies and plans for assigned campaigns and product launches.
  • Bring strategy to life by developing assigned communications initiatives within the full marketing mix – creative, media, content
  • Assist in the development consumer insights to develop effective communication strategies and consumer messaging
  • Track and manage assigned initiatives through 360 campaign development process.
  • Track agencies against communicated deliverables and timelines
  • Own and maintain ongoing communications calendar. Collaborate with Digital, Customer Strategy and Brand teams to ensure all communications iniatives are accounted for and make recommendations on how to best phase communications initiatives
  • Provide weekly/monthly dashboard to monitor performance of campaigns. Conduct and share campaign post-mortems with broader marketing team.
  • Track and evaluate competitive marketing initiatives.
  • Lead agenda and scheduling of weekly Integrated Communications meetings.
  • Monitor, review and report on competitive marketing activity and results
  • Coordinate with any external resources as needed (agencies, freelance, partnerships, etc).
  • Identify and evaluate potential media, content, sponsorship and brand partnership opportunities for SVG brand

 
Position Requirements
  • 5-10 years of marketing communications, advertising media or brand management experience. Experience within the CPG or Natural Products industry a strong plus. Commitment to Natural Products industry and socially responsible business a must.
  • MBA a plus, but not required.
  • Proven analytical skills and ability to understand and consider media investment scenarios (e.g. media plans, ROI analyses, etc).
  • Exposure to a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g., advertising, digital, social media, PR, community marketing, etc).
  • Demonstrated success leading cross-functional teams and external agencies.
  • Experience working within data and interpreting results to drive decision-making. Strong verbal, written, and presentation skills
  • Detail-oriented team player with a take charge, “can do” attitude.
  • Desire to own decisions and take responsibility for outcomes.
  • Mature individual with capacity for rapid change and degree of ambiguity.
  • Creative flair and desire to work in small, entrepreneurial environment and for a socially responsible business.
  • Willingness to travel when required.
  • Must exhibit a passion for the company’s vision, mission and values
 
EOE Statement Seventh Generation is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.  


This position is currently not accepting applications.

To search for an open position, please go to http://SeventhGeneration.appone.com



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