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CRM System Manager 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
Req Number SAL-17-00004  
Position CRM Specialist  
Division Miller Electric Mfg. Co., an ITW Company  
Location Marketing Communications  
Dept 169 

Assigned Shift First Shift 

Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Exempt  


The CRM System Manager compiles, organizes, analyses and utilizes end-user data to support the organization’s sales objectives. This individual is responsible for managing our CRM system which supports sales management and business unit marketing managers with information and insights that drive organizational growth.

This positon is a member of the Enterprise Marketing Team and reports to the Enterprise Marketing Insights & CRM Manager.

Candidate must be proficient in CRM methodology and data management, have a solid understanding of contemporary B2B and B2C global marketing environments, and an awareness of targeted marketing and marketing automation principles.


•Collaborate with internal stakeholders (ie. ITS, Sales, Business Units, Marketing, Research) and agency partners to develop a continued strategy for managing and nurturing marketing interactions with prospects and customers

•Identify methods to drive customer database optimization and utilization and leverage CRM system to improve data quality and facilitate process improvements

•Recommend technology or processes to further organize, automate and measure behaviors and activities (ie. email marketing platforms, analytic tools, guidelines, etc.)

•Perform analytics to understand key drivers of success. Determine how to evaluate customers according to their value, behaviors or stage of the sales process

•Communicate insights from data and observed trends to suggest adjustments or tests that drive fundamental improvements to the customer experience and campaign results

•Enforce our ITW Privacy Policy and champion best practices to retain consumer trust, legal compliance, and optimal marketing value

•Stay abreast of and educate stakeholders on data management, marketing automation, web analytics and relationship marketing best practices, trends and opportunities

•Promote and support application and adoption of CRM system throughout the organization

•Identify requirements across the enterprise for customer data

Position Requirements


  • Bachelor’s degree with major in Marketing, Business Administration, Business Management, Economics, Data Science or related field

  • 3-5 years of experience in CRM management, marketing automation, or customer database management

  • Experience working with leading, established marketing systems such as, Qualtrics, Campaign Monitor, Pardot, Marketing Cloud, etc.

  • Strong analytical skills with proven ability to interpret data, provide concise reporting and make strategic recommendations

  • Excellent communication and influencing skills, with demonstrated success of working collaboratively on cross-functional teams

  • Ability to demonstrate past success in meeting project deadlines

  • Computer proficiency with knowledge of Microsoft Office Word, Excel, PowerPoint and Outlook.

  • Proficiency in budget planning and financial management

  • Desire to achieve Certification or advance current Certification


This position is currently not accepting applications.

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