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Title

Digital Marketing Strategist 

Reports to:  
Full-Time/Part-Time Full-Time  
Department  
Exempt/Non-Exempt Exempt  
Location Capital Area Food Bank - DC  
About the Organization It's a dynamic time at the Capital Area Food Bank (CAFB) as we embark on our next strategic plan and respond to the COVID-19 crisis. The pandemic and the resulting economic slowdown are having a significant impact on our community and CAFB is actively responding and engaged in the recovery and equitable rebuilding of our region. Additionally, our strategic plan has a dual focus on addressing hunger today and seeking innovative approaches that bundle food with other related services as we aim to have a lasting impact on longer term food security. We are looking for passionate, analytical, impact driven and collaborative individuals who believe strongly in food as a catalyst for improved nutrition, better health outcomes, enhanced educational attainment and greater economic engagement. We believe that access to and affordability of good quality food can lead to more inclusive participation in the growth of the Greater Washington area.

The Capital Area Food Bank is the largest organization in the Washington, DC metro area working to solve hunger and its companion problems: chronic under-nutrition, heart disease, and obesity. By partnering with 450 community organizations in DC, MD and VA as well as delivering food directly into hard to reach areas, the CAFB is helping approximately 600,000 food insecure people each year get access to good, healthy food, as a means of enabling brighter futures.
 
Description

Do you feel strongly that every person, in every community, deserves access to good, healthy food?

 

Do you live and breathe email marketing strategy, pixels, remarketing campaigns, analytics and hashtags?

 

Would you fit right in with the team that pioneered what the Washington Post calls “The Technology that Could End the War on Hunger”?

At the Capital Area Food Bank, we provide food to 530,000 people per year—12% of people living in this area.  We’re the Washington metro area’s largest hunger and nutrition non-profit, and if you want to lead the way driving online impact and awareness for a mission that impacts thousands of lives each day, we’re ready for you to join our team.

 

Your Mission:

 

  • Envision and Teach. Design and oversee multichannel digital strategy and get coworkers on board
  • Own and maximize CAFB’s website.  Every person who visits capitalareafoodbank.org should have the opportunity connect emotionally to the problem of hunger and easily find a way to join our movement to end it.
  • Drive the crowd our way. We’ve built the tool—CAFB’s new crowdfunding platform—now it’s up to you to improve usability and get as many supporters as possible to donate through it.
  • Make a social splash. Grab attention on social media through provocative, informed posts about the incidence of hunger in every neighborhood. Build up CAFB’s following on Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, and YouTube.
  • Bring good things to life. Channel our news, events, and initiatives into image-rich blogs and emails working with our in-house graphic artist and on-staff copy writers.
  • Be intercultural. Build CAFB’s social media following on new Spanish-language accounts for Twitter and Facebook, with the help of Spanish speaking team members.
  • Weave our internal web. Work with the IT and Development departments to maximize the CAFB’s intranet for internal communications, and the CAFB’s programmatic and financial CRMs to capitalize on institutional knowledge across all departments.
  • Keep us ahead of the game. The CAFB is a Next Generation Food Bank. Help us inspire, dazzle, and above all, engage the public using the most impressive new applications of social media, fundraising and e-marketing platforms.

 

 

And like your other CAFB team members, you will:

 

  • Manage budgets and timelines for all projects
  • Reconcile online media financials with Accounting.
  • Contribute at team meetings and CAFB-wide events
  • Give feedback (early and often!) and seek the same for yourself

We Bring to the Table:

 

  • A dynamic, high energy culture built around Trust, Excellence, Accountability, and Mission for a cause where you can make a tangible difference
  • Some of the best colleagues in the business
  • Generous benefits, including health coverage from day one, 403b, and an employer contribution to SEP-IRA
  • Paid vacation
 
Position Requirements

You Bring to the Table:

 

  • A teacher’s mindset: you will engage your co-workers to broaden the reach of the CAFB across social media, and you will teach the PR team how to get coverage by the right reporters by connecting with them online
  • A graphic eye: experience leveraging maps, graphics, video and photo multimedia in innovative web settings. Familiarity with Adobe Creative Cloud is a plus.
  • 3-5 years’ experience managing responsive content management systems (preferably Wordpress or Drupal), including comfort writing HTML/CSS and integrating embeddable content.
  • 3-5 years executing email marketing campaigns that have led to event attendance and funds raised, informed by A/B or other test approaches.
  • Comfortable administering multichannel marketing/fundraising systems such as Blackbaud’s NetCommunity or Luminate and financial CRMs like Raiser’s Edge, Convio, or Salesforce.
  • Success in list segmentation, with strategy around merge/purge and bounce backs. Experience applying web analytics to determine online strategy of the organization in which you’ve worked. You love sharing findings on traffic info for web landing pages and social media, and do it often!
  • A proven track record negotiating and executing RFPs, SOWs and third-party vendor agreements.
  • Success with paid social media campaigns (Facebook, Twitter, Pinterest, and LinkedIn) and paid keyword/display/remarketing campaigns (e.g. Google or DoubleClick).
 
Physical requirements:  
Work Environment:  
Note:  
We offer:  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

To search for an open position, please go to http://CAPITALAREAFOODBANK.appone.com



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